PRIVACY POLICY
Kingsburg Truck Center (“Kingsburg Truck Center,” “Company,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information of our customers, website visitors, and prospective vehicle purchasers. This Privacy Policy describes how we collect, use, disclose, retain, and safeguard personal information when you visit our website, submit forms, apply for financing, inquire about vehicles, request services, or otherwise interact with us.
By accessing or using our website, you acknowledge that you have read and understand this Privacy Policy.
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Notice at Collection (California Residents)
At or before the time personal information is collected, California residents have the right to know what categories of personal information we collect and the purposes for which they are used.
We collect personal information for purposes including:- Responding to inquiries
- Vehicle sales and transactions
- Financing and credit applications
- Trade-in evaluations
- Appointment scheduling
- Marketing and advertising
- Customer service
- Website functionality and analytics
- Fraud prevention and security
- Compliance with legal obligations
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Categories of Personal Information We Collect
Depending on how you interact with us, we may collect the following categories of personal information:
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Identifiers
Including:
- Name
- Email address
- Telephone number
- Mailing address
- IP address
- Username or account information (if applicable)
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Commercial Information
Including:
- Vehicle interests
- Purchase history
- Service requests
- Vehicle preferences
- Trade-in information
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Financial Information
Including:
- Credit application information
- Employment information
- Income details
- Banking information
- Credit history information
- Financing-related information
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Government Identification Information
Including:
- Driver’s license information
- State-issued identification information
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Internet or Network Activity
Including:
- Website browsing behavior
- Search activity
- Device information
- Browser type
- Website interactions
- Referral sources
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Geolocation Data
Approximate location information derived from IP address or mobile device data.
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Communications
Including:
- Email communications
- Text messages
- Phone inquiries
- Chat interactions
- Contact form submissions
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Sensitive Personal Information
As defined under California law, we may collect sensitive personal information including:
- Driver’s license information
- Financial account information
- Credit-related information
- Employment and income information
We use sensitive personal information only as reasonably necessary to:
- Process financing requests
- Verify identity
- Complete transactions
- Prevent fraud
- Meet legal and regulatory requirements
We do not use sensitive personal information for purposes requiring a separate right to limit use under California law.
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Sources of Personal Information
We collect information from:
- You directly through forms or communications
- Finance applications
- Trade appraisal requests
- Website interactions
- Cookies and tracking technologies
- Advertising and analytics providers
- Credit reporting agencies
- Third-party service providers
- Lenders and financing partners
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How We Use Personal Information
We may use your personal information to:
Vehicle Sales & Customer Service
- Respond to vehicle inquiries
- Facilitate purchases and sales
- Schedule appointments or demonstrations
- Evaluate trade-ins
Financing
- Process financing requests
- Submit applications to lenders
- Verify eligibility
- Facilitate warranty or protection products
Marketing & Communications
- Send promotions and special offers
- Notify you about inventory
- Provide dealership updates
- Deliver text and email communications
Website Operations
- Improve website performance
- Analyze website usage
- Enhance customer experience
- Monitor website security
Legal & Compliance
- Prevent fraud
- Protect against unauthorized activity
- Comply with legal obligations
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Financing Information & GLBA Notice
Kingsburg Truck Center may assist customers with vehicle financing. Certain financial information submitted through financing applications may be governed by the Gramm-Leach-Bliley Act (GLBA) and related federal regulations.
When financing information is submitted, we may share information with:- Banks
- Credit unions
- Financing companies
- Warranty providers
- Credit reporting agencies
- Fraud prevention services
Certain information collected in connection with financing may be exempt from portions of the California Consumer Privacy Act.
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Cookies, Analytics & Online Tracking
Our website may use:
- Cookies
- Pixels
- Analytics tools
- Session tracking technologies
- Advertising technologies
These technologies help us:
- Improve website performance
- Analyze visitor behavior
- Measure advertising effectiveness
- Personalize content
- Deliver relevant advertising
We may use third-party providers including advertising and analytics vendors.
You may manage cookies through your browser settings. -
Selling or Sharing Personal Information
Kingsburg Truck Center does not sell personal information for monetary compensation.
However, under California law, certain website advertising technologies (such as remarketing, advertising cookies, or behavioral advertising tools) may constitute “sharing” personal information for cross-context behavioral advertising.
California residents may opt out of such sharing by contacting us or using available website privacy preference tools, where applicable. -
SMS/Text Messaging Consent
By voluntarily providing your mobile number, you consent to receive calls and text messages from Kingsburg Truck Center regarding:
- Vehicle inquiries
- Inventory updates
- Financing opportunities
- Appointment reminders
- Promotions and offers
Consent is not a condition of purchase.
Message and data rates may apply.
You may opt out at any time by replying:
STOP for text messages. -
Categories of Third Parties With Whom We Share Information
We may disclose information to:
- Lenders and finance institutions
- CRM and lead management providers
- Website hosting companies
- Advertising and analytics partners
- Warranty providers
- Vehicle history providers
- Service providers
- Legal authorities
- Fraud prevention vendors
We only disclose personal information for legitimate business purposes.
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California Privacy Rights (CCPA/CPRA)
If you are a California resident, you may have the following rights:
Right to Know
You may request:
- Categories of information collected
- Specific information collected
- Sources of information
- Business purposes for collection
- Categories of third parties receiving information
Right to Delete
You may request deletion of eligible personal information, subject to legal exceptions.
Right to Correct
You may request correction of inaccurate personal information.
Right to Opt Out of Sharing
You may request that we stop sharing information for targeted advertising purposes.
Right to Limit Sensitive Personal Information
You may request limitations where applicable under California law.
Right to Non-Discrimination
We will not discriminate against you for exercising privacy rights.
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Authorized Agent Requests
California residents may designate an authorized agent to submit privacy requests on their behalf. We may require written authorization and identity verification before processing such requests.
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How to Submit Privacy Requests
You may exercise your California privacy rights through the following methods:
Kingsburg Truck Center
11652 E Kamm Ave.
Kingsburg, CA 93631
Phone: (559) 891-7077
Email: Marketing@ktrucks.com
We may verify your identity before fulfilling requests. -
Data Retention
We retain personal information only for as long as reasonably necessary to:
- Complete transactions
- Maintain records
- Comply with tax and legal obligations
- Process financing
- Prevent fraud
- Resolve disputes
- Enforce agreements
Retention periods vary depending on the nature of the information and legal requirements.
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Data Security
We implement commercially reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, or misuse.
However, no internet transmission or storage method is completely secure. -
Third-Party Websites
Our website may contain links to third-party websites. Kingsburg Truck Center is not responsible for the privacy practices of those third parties.
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Children’s Privacy
This website is not intended for children under the age of 13, and we do not knowingly collect information from children.
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Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Updates will be posted on this page with an updated effective date.
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Contact Information
Kingsburg Truck Center
11652 E Kamm Ave.
Kingsburg, California 93631
Phone:(559) 891-7077
Email: Marketing@ktrucks.com
Kingsburg Truck Center uses lead forms, inventory inquiries, Meta/Google advertising, and financing, you should also add a short “Notice at Collection” under every form (Contact Us, Get Pre-Approved, Value Your Trade, Apply for Financing) and a cookie/privacy preferences banner on the website.